About Us
Welcome! I'm Colin Diaz, a seasoned business consultant with a passion for driving growth, innovation, and sustainable success for businesses and organizations of all sizes. With over 20 years of experience in executive leadership and management, I’ve had the privilege of leading diverse teams, guiding strategic initiatives, and building impactful partnerships across various sectors.
Throughout my career, I’ve served as the Chief Executive Officer and President for multiple Chambers of Commerce, where I led large-scale organizational transformations. My work has involved everything from navigating economic shifts and post-pandemic recovery to launching multi-year strategic plans designed to increase membership, boost revenue, and solidify an organization’s place in the community. Under my leadership, I successfully executed strategies that led to record-breaking membership growth, revenue increases, and long-term fiscal stability for each organization I managed.
​
Expertise and Approach
I pride myself on a hands-on approach to consulting, working closely with each client to understand their unique challenges, goals, and opportunities. Whether it’s strategic planning, leadership development, crisis management, or financial sustainability, I bring a deep well of experience and a collaborative mindset to each project. My approach to consulting is not one-size-fits-all; it’s tailored to meet the specific needs of your business while providing practical solutions that yield tangible results.
​
Some of my key areas of expertise include:
-
Strategic Planning: Designing actionable roadmaps to help businesses achieve their long-term goals.
-
Financial Management: Navigating complex budgets and identifying new revenue streams for growth.
-
Leadership Development: Empowering teams and leaders to maximize their potential through mentorship and structured programs.
-
Crisis Management: Guiding businesses through uncertain times, providing stability, and helping them emerge stronger.
-
Marketing Strategy: Creating dynamic marketing plans, utilizing social media and other digital platforms to enhance visibility and engagement.
​
Over the years, I’ve developed a reputation for delivering results, whether that’s through implementing new business models, increasing operational efficiency, or driving innovation in established markets. My strong background in advocacy at local, regional, and federal levels has also enabled me to serve as a vital voice for businesses, helping them navigate policy changes and secure key funding opportunities.
​
Education and Leadership
My journey started with a Bachelor of Arts in Film and Digital Media and Legal Studies from the University of California, Santa Cruz, followed by a Master of Fine Arts in Film Studies from Chapman University. I later pursued an MBA in Sports and Business Management from Duke University, which allowed me to combine my creative and analytical talents with a deep understanding of business operations. This blend of education and experience has enabled me to approach challenges with a unique perspective—balancing both innovation and practicality.
In addition to my consulting work, I am proud to have served on various boards and professional affiliations, including as Vice Chair of the Western Association of Chamber Executives and Chair Elect of the East Valley Chamber of Commerce Alliance. These roles have kept me actively engaged with evolving business trends, allowing me to stay ahead of the curve and continuously offer cutting-edge insights to my clients.
​
My Commitment to You
At the heart of my work is a genuine commitment to helping businesses succeed. I understand that each organization is unique, and I thrive on creating customized solutions that align with your vision. When you work with me, you can expect a consultant who listens, collaborates, and delivers clear, actionable strategies that drive success.
Whether you're a small business looking to scale, an established company seeking to navigate a crisis, or an organization in need of revitalization, I am here to help you turn challenges into opportunities. Together, we can chart a path toward sustainable growth and long-term success.
​
Let’s connect and explore how we can achieve your business goals.
Our Team

Colin diaz
Owner, Business Consultant, Speaker
FocusonWIN 360 provides businesses with expert guidance in strategic planning, leadership development, revenue optimization, and crisis management.
Experience:
- Strategic Planning
- Leadership Retreats
- Business & Marketing Plans
- Culture & Inclusion Building
- Executive Coaching
- Branding & Public Relations
- Public & Motivational Speaking
Certifications:
-
Certified in Workforce Development Fundamentals
-
Accredited Chamber Executive
-
Institute of Organizational Management